Hi, I’m Pragya Bhatt.
UX Researcher & Strategist with 8+ years of experience driving product and customer experience decisions in complex, highly matrixed organizations. I specialize in translating ambiguous user behavior into clear, actionable insights that shape strategy, improve journeys, and influence cross-functional teams.
My Approach
What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead. What sets us apart isn’t just our process—it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.
Simple ideas
Through every step, we've focused on staying true to our values and making space for thoughtful, lasting work.
Lasting impact
We build with clarity, act with integrity, and always stay curious.